Privacy Policy

Your privacy is important to us. Learn how we protect your data.

Last updated: 30th December 2025

1. Introduction

SAR DIGITAL LIMITED ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and use our services.

Data Controller: SAR DIGITAL LIMITED

Company Number: 14363778

Registered Office: Unit 8 Cunningham Court, Blackburn, England, BB1 2QX

Email: [email protected]

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

  • Place an Order: Name, email address, phone number, billing address, delivery address, and payment information
  • Create an Account: Username, email address, password, and profile information
  • Contact Us: Name, email address, phone number, and any information you include in your message
  • Subscribe to Our Newsletter: Email address and communication preferences

2.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and usage, including:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Information: Pages viewed, time spent on pages, links clicked, referring website
  • Location Information: General location based on IP address

3. How We Use Your Information

3.1 Order Processing and Fulfillment

Legal Basis: Contract Performance

  • Process and fulfill your orders
  • Process payments and prevent fraud
  • Arrange delivery and send delivery confirmations
  • Handle returns and refunds

3.2 Customer Service

Legal Basis: Contract Performance & Legitimate Interests

  • Respond to your inquiries and provide customer support
  • Send important notices about our services
  • Resolve disputes and troubleshoot problems

3.3 Marketing Communications

Legal Basis: Consent or Legitimate Interests

  • Send promotional emails about new products (with your consent)
  • Personalize your experience and deliver relevant content

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with:

  • Payment Processors: Stripe (for secure payment processing)
  • Delivery: Courier companies to deliver your orders
  • Email Service Providers: To send transactional and marketing emails
  • Analytics Providers: To analyze website usage and improve our services

These service providers are contractually obligated to use your information only as necessary to provide services to us and to protect your information.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit using SSL/TLS technology
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security assessments and updates
  • Access controls and authentication procedures

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Order Information: Retained for 7 years for tax and accounting purposes
  • Marketing Communications: Until you unsubscribe or request deletion
  • Website Usage Data: Typically retained for 26 months

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

Right of Access

Request a copy of your personal information

Right to Rectification

Correct inaccurate or incomplete information

Right to Erasure

Request deletion of your information

Right to Data Portability

Receive your data in a portable format

Right to Object

Object to processing based on legitimate interests

Right to Lodge a Complaint

Contact the ICO at ico.org.uk

To exercise any of these rights, please contact us using the details below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use:

  • Essential Cookies: Necessary for the website to function properly
  • Performance Cookies: Collect information about how visitors use our website
  • Functionality Cookies: Remember your preferences and choices

You can control cookies through your browser settings. Note that disabling certain cookies may affect functionality.

9. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. Your continued use of our website after such changes indicates your acceptance of the updated policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email

[email protected]

Address

Unit 8 Cunningham Court
Blackburn, BB1 2QX

We will respond to all requests within one month of receipt, in accordance with UK GDPR requirements.